What We Do.
We build human and creative capital through entrepreneurs, enterprises, and emerging leaders. We do so by developing compelling brands, cutting edge strategies, scalable systems, successful collaborations, and augmented talent pools.
We excel at initiatives that target women, racial and ethnic minorities, Millennials, and Generation Z.
“We develop strategies, creative concepts, and initiatives that are culturally disruptive.”
- T. Simmons | Founder & Managing Director
Why We Do it.
Our vision is to create a business world full of humanized brands, inclusive cultures, compassionate leaders, and sustainable business growth.
Who We Are.
Strategists + Creatives + Social Change Agents
We believe that every project we undertake should have a cultural, social change, and economic element embedded within it. We develop disruptive strategies that produce brands, messaging, and initiatives that drive your triple bottom line.
Profit + People + Prosperity
Who We Work With.
Our clients run the spectrum from independent and middle-market firms to governmental agencies and Fortune 100 companies.
Featured Projects
Click on a logo below to read the case study.
Malonna Peters | Analytics & Senior Project Manager
“Managing logistics and providing creative direction on projects here at Orange Strategy is fulfilling because of the social impact our clients have. Most of our projects are the solution to bridging generational gaps and bringing social awareness to meaningful causes in the world. We are creating messages that honor the past, enhance the present, and shape the future. There is nothing more rewarding than witnessing markets being transformed and lives being changed.”
What We Specialize In.
Brand + Media + Talent Solutions
We understand the power of branding in creating meaningful connections with clients, candidates, collaborators, and communities. Our team of branding experts delve deep into market research, consumer insights, and industry trends to develop comprehensive brand strategies that position or reposition consumer and employer brands. From naming and design, to messaging and storytelling, we ensure that every aspect of your brand reflects its values, ethics, and unique perspective.
BRAND
Ashley Gonzalez | Web & Graphic Designer
“Being a designer is not only creatively fulfilling, but also a catalyst for social and cultural change as my designs have the power to ignite conversations, challenge norms, and shape the world.”
In a media world where many creative agencies are consumed with vanity metrics, we are much more concerned with measurable outcomes. Our digital media produces impact.
+ This means consulting firms increase their clientele.
+ Colleges increase their enrollments.
+ Social enterprises increase their constituents.
+ Employers augment their talent pools.
+ Service providers increase their conversions.
Whether it's developing compelling websites and videos, planning and creating social media content, or producing a full-length documentary, our Media Solutions are designed to elevate brands to inspire, build trust, educate, empower, and compel.
MEDIA
Jessica Wyckoff | Lead Video Editor
“My role as lead video editor is about sparking inspiration, sharing knowledge, and moving hearts. With our wide array of clients and offerings, every video is a chance to create something unforgettable.”
TALENT SOLUTIONS
Overwhelmingly, employer branding models are missing a key component; therefore, there’s a white space that we fill here at Orange Strategy. For most organizations, employer marketing and talent pipelining strategies are short sighted and reactionary. Typically, the focus is having a pool of candidates to fill a given position in real time. This approach leaves employers to compete for talent from inadequate labor pools because they fail to plan and invest in future demand.
We position high-demand industries, high-demand occupations, and employer brands in the minds of the future workforce, with an emphasis on fostering diversity in talent pools.
Through our T.P.A. Model (Talent Pipeline Augmentation), we grow local talent pools through self-contained, holistic, grassroots branding, marketing, outreach, and training initiatives that drive highly qualified candidates into the workforce pipeline.
If your organization or industry is experiencing or predicting a talent shortage, we can solve the problem.
Terry Simmons, Jr. | Founder & Managing Director
“If you want to grow a workforce, you have to
groom a workforce.”
We recognize the significance of meticulously planned events in forging meaningful connections with clients, potential clients, partners, and communities. We delve deep into event trends, attendee preferences, and industry insights to craft comprehensive event strategies that create immersive brand experiences. From conceptualization and design to logistics and engagement, we ensure that every facet of your event is in alignment with your brand strategies and business goals.
+ Conferences
+ Seminars & Symposiums
+ Team Retreats
+ Trainings
+ Corporate Socials
BRAND
EXPERIENCES
Kaitlyn King | Special Projects Coordinator